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Article
Publication date: 23 January 2023

Nanae Tanemura, Masako Kakizaki, Takashi Kusumi, Rie Onodera, Yoshiko Tominaga, Michihiro Araki and Tsuyoshi Chiba

In this study, the authors clarified the differences in consumers' benefit–risk perceptions based on changes (description order and amount) in the benefit–risk information after…

Abstract

Purpose

In this study, the authors clarified the differences in consumers' benefit–risk perceptions based on changes (description order and amount) in the benefit–risk information after an assessment of the health impact of foods.

Design/methodology/approach

The authors set the following four benefit–risk information groups relating to fatty fish consumption—Group 1: benefit/simple–risk/detail; Group 2: risk/detail–benefit/simple; Group 3: benefit/detail–risk/detail; Group 4: risk/detail–benefit/detail. The authors conducted a randomized controlled study on June, 2022, involving 7,200 Japanese consumers aged over 18 years.

Findings

There were no significant differences in the risk and benefit perceptions. Furthermore, the logistic regression analysis identified women and benefit perception as significant influencing factors of “no-risk acceptance.”

Originality/value

This study found that all four message formats were acceptable to consumers due to high-benefit/low-risk perceptions. However, despite the difference in message types used in benefit–risk communication, there was no effect on risk acceptance among consumers. Public agencies should design their communication with considerations toward women and benefit perceptions.

Details

British Food Journal, vol. 125 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 August 2002

Makoto Matsuo and Takashi Kusumi

The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108…

2534

Abstract

The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108 salespeople working at three car dealerships in Japan. Moderated regression analyses suggested that the more experience salespeople gain, the stronger the relationship between procedural knowledge and performance becomes. The results provide some support for the hypothesis that the sales experience moderates the relationship between procedural knowledge and performance, which is consistent with Anderson’s (1982, 1983) model and the ten‐year rule of necessary preparation in expertise research. The results also suggest that a high‐performing sales expert has customer‐oriented and active selling knowledge. Theoretical and practical implications of these findings in managing salespeople are discussed.

Details

European Journal of Marketing, vol. 36 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 30 September 2020

Paul Ratanasiripong, Takashi China, Nop T Ratanasiripong and Shiho Toyama

The purpose of this paper is to describe the mental health issues among teachers globally and to investigate the significant factors that specifically impact the mental health of…

5470

Abstract

Purpose

The purpose of this paper is to describe the mental health issues among teachers globally and to investigate the significant factors that specifically impact the mental health of school teachers in Okinawa, Japan.

Design/methodology/approach

This cross-sectional study examined depression, anxiety, stress, self-esteem and resiliency among 174 teachers from seven schools in Okinawa, Japan. The study questionnaire consisted of four parts, including demographic data, Depression, Anxiety, and Stress scale (DASS-42), Rosenberg Self-Esteem Scale (RSE), and Connor-Davidson Resiliency Scale (CD-RISC). Multiple regression analyses were performed to identify predictors of mental health variables.

Findings

Of the 174 teachers, 111 were females (64%) and 60 were males (35%). Average age of participants was 41.65 (SD = 10.07). Average number of years being a teacher was 15.50 (SD = 9.88). There was a significant gender difference in the level of self-esteem. Significant differences in anxiety were found among varying grade levels taught. Regression analyses indicated that resiliency and self-esteem significantly predicted depression, anxiety and stress among school teachers in Okinawa.

Originality/value

This is the first study among school teachers in Okinawa that examined the impact of resiliency and self-esteem on their mental health. To reduce psychological distress common within the teaching profession, social and environmental support should be provided within the school to better foster the successful promotion of teacher resiliency and self-esteem.

Details

Journal of Health Research, vol. 35 no. 6
Type: Research Article
ISSN: 0857-4421

Keywords

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